The built-in complexities of starting your own niche blog can be quite overwhelming.
Everything you do — from picking a website theme to designing your web pages — can spell the difference between the success or failure of your blog.
However, before you even think about any of these, you first need to do keyword research — one of the most important aspects of online marketing.
You may be thinking: “Shouldn’t I pick an actual niche first?”
You’re right. But unless you intend to overlook profitability and build a blog about something you’re passionate about, then you should decide your next niche through keyword research.
Remember that most profitable niches today are already saturated.
The fact that millions of blog posts are published every.single.day doesn’t help either. So, if you plan to start a new niche blog from scratch, you need to zero in on something narrower.
Here’s how you can do just that with keyword research:
1. Start with a Seed Keyword
A fruitful keyword research effort always starts with a seed keyword in hand.
This can be any term or phrase that aligns with your area of interest.
For the sake of this guide, let’s say you want to use “blogging” as your seed keyword. You can quickly refine this into more ideas with the help of Google Autocomplete.
Simply enter your seed keyword and wait for the suggestions to come up:
Google Autocomplete suggestions reflect the most-used search phrases related to your seed keyword. For now, choose at least one keyword suggestion that you’re most interested in.
While this is a great way to start our keyword research, you won’t get any closer to finding your next niche unless you proceed to the next step.
2. Expanding Your Seed Keyword
After refining your seed keyword, it’s time to run it through a proper keyword research tool.
Ubersuggest is one of the best choices for the job since you don’t need an account to use it. Upon loading the site, all you need to do is enter your seed keyword into the first form you’ll see:
Take note that you can also change the localization and language of your keyword search. While it’s useful for local businesses, it’s only preferable for niche blogs if a specific industry is highly competitive on the international level.
Once you click “Look Up,” Ubersuggest will proceed to generate hundreds of keyword ideas based on your seed keyword:
That’s it — you’ve now expanded your seed keyword into more variations that point to more specific niches.
In Ubersuggest, most of the suggestions you’ll get are “long-tail” keywords that are three or more terms long. These are generally less competitive than seed keywords, but are also more efficient when it comes to attracting qualified leads.
However, not all of them are made equal, which is why you need to read the numbers presented to you.
3. Crunching the Numbers
When doing keyword research, you need to pay attention to three specific metrics: the average monthly search volume, cost per click, and keyword competitiveness.
All three are presented by Ubersuggest along with the keyword suggestions:
As the name suggests, the “Search Volume” metric measures the average monthly searches that a keyword variation gets.
Take note that you don’t always have to go for keywords that amass thousands of searches. Anything over a hundred indicates that there’s a demand for that specific information.
Next, the “CPC” or cost per click metric is the average amount PPC advertisers are willing to bid for the given keyword. A high value is a good indication that a keyword does well in terms of click-throughs and conversions.
Lastly, the “Competition” metric is designed to help you gauge a keyword’s competitiveness, which is directly associated with its difficulty in SEO and PPC. In Ubersuggest, the highest competitiveness level is 1.0 and the sweet spot is somewhere around 0.4.
Looking at these metrics, you should be able to find a couple of promising keyword suggestions:
Notice that, while these keywords all have a decent amount of monthly searches, their competitiveness ratings clock in at around 0.4 and less.
This indicates that there might be a content gap between beginners who want to make money through blogging and the available information sources that can help them.
That’s great! You’re definitely inching closer to discovering your next profitable niche blog.
With the information you’ve gathered so far, you could build a blogging-oriented website aimed towards beginners who want to monetize their work.
Now might also be a good time to build a lineup of evergreen content topics.
4. Doing Content Research
Now that you have figured out a potential niche, it’s time to determine the kind of content you should offer.
The keyword suggestions on Ubersuggest offer a good start. Just be sure to check the keyword’s search performance over the past year to project how well it’ll perform in the foreseeable future.
To do this, simply move your mouse over the “graph” icon to the left of the search volume:
The graph in the screenshot above is evidence that the keyword “blogging for beginners” may grow in popularity in the following months. As such, it’s a good idea to build your content strategy around it.
Again, Google Autocomplete can help give you a quick view on the potential topics you can cover in your blog:
You can also dig a little deeper by checking out the content of your top competitors. Simply perform the search as usual and scout out the top results:
Don’t forget to inspect your competitor’s content strategy by taking a peek at their blog section categories. For example, on FirstSiteGuide, they offer content on the basics of blogging as well as WordPress, which is the most popular blogging platform and content management system to date.
There you have it: How to unearth profitable niche blog ideas with keyword research.
While the steps you learned above can guarantee lucrative keyword and niche opportunities, remember that blogging isn’t an exact science.
You will come across many roadblocks that can hinder your growth. What’s important is that you can maintain your composure, exercise patience, and always have the willingness to learn. Good luck!