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Helping Founders Grow Their Dream B2C Company Through Data-driven Growth

So you can lead, while I test, track, build and scale your growth with data.

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​Results (Mini Case Study)

  • 100 marketing tests executed over 3 months, leading to an 8 week GTM sprint, increasing users by 1,605%, decreasing CPA by 67%, leading a $7.3m raise.
     

  • ​Acquired 600 enterprise leads, driving $1.3m ARR in 11 months.
     

  • Built a financial model / funnel that helped a $25b company find $7.8m in savings through a simple change in process.

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My Approach

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Clean Data, Simple Data

The only thing better than clean data is simple data. I help outline the core KPIs, what we want to accomplish, then work backgrounds to understand what data in necessary to track. By doing this, we focus on what’s really important, minimizing the noise of data.

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Automate Core Data

When we figure out our core KPIs and the data that is relevant, automate as much as possible. Manual data is time consuming and prone to error. We do this by using tools like Mixpanel, Amplitude, Segment (or any other CDP), Tableau (or any BI tool), while still ensuring we keep things very simple and often working out of Google Sheets.

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Test. Iterate. Test. Iterate.

The best way to grow is by structured, clean testing. Run tests. Get data. Make decisions. Run more tests. Learn. Grow. Follow the data. I build out the entire testing infrastructure, tracking, and monitoring so no matter what our growth mechanism is, we have the data to back it up.

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Ai First

I utilzing AI around every corner, from data, enrichment, content, graphics. It’s a tool to help us execute 10x faster. My goal with everyone is to accomplish mor for less.

Life Credo

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Be kind to everyone, most importantly, be kind to yourself. Inputs equal outputs, what you put into your mind and body comes out in how you think and feel. Everything you do, do with olympian standards. Food is fuel, only splurge on food when accompanied by world class humans. Be honest, even when it’s hard, especially when it hard. Happiness is a choice, some days it’s harder than others, happiness is fueled by gratitude. You woke up today, today is a great day. Be grateful for every day you can think clearly and move pain free. Your body is temple, treat it as such, honor it. Be joyful, radiate good energy. Energy attracts. Surround yourself with magical humans.

 

Be in service of this earth, a beacon of light, people need you, even if it’s one person. Money will always flow, don’t strangle it, don’t waste it, use it to build a life worth living. Work incredibly hard, trust the outcome; Life will always have your back. It’s a fuck yes or a no. Be conscious of your energy after spending time with someone. Do work you love and get paid well. Financial freedom is the freedom to wake up every day and do what you want. Time is an illusion. Free will is an illusion. Fear is an illusion. You are in full control of building your dream life. When you’re frustrated, it’s your ego, your preference of what should be. Let go of your preferences, surrender. When there’s fear, move towards it. The most amazing things can happen when you talk to strangers. Listen with purpose. Can solve nearly every problem with 20 hours of focused energy. Believe you can change the world, you just might.

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Copyright© 2025 Manson Elliot . All Rights Reserved.

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